Keep it direct and simple.Ī note about typography: Less is more. Don’t make it hard for them with splash pages, games, or too much rigamarole. They just want to see your images and get information. Gallery directors, curators, and critics are short on time. Refer back to this list and your inspiration sites when you start browsing content management system (CMS) templates, so you can stay true to your vision. Write a list of criteria you want in a design. What makes a responsive (mobile-adaptive) site easy to navigate, read and view?īookmark great sites with your browser or Delicious. Then look at them again on a mobile device. Is it hard to navigate? Or is it intuitive, and the experience flows effortlessly from page to page? Which ones are hard to read? Which ones aren’t? Which artists’ websites encourage you to stay and click around? Which ones don’t? Why? When the design functions in an intuitive way, users don’t notice it, and that’s a good thing the point is to showcase your art! Great design is also-if not more-about functionality. A lot of artists mistake great design for visual panache, but it’s not just about catching the eye with cute elements or a fancy logo. Pay attention to typefaces, colors, and layouts-but don’t forget to consider user experience. Compile and save them using good file management practices.īefore you determine what you want your site to look like, visit a lot of web pages-artists’ and non-art related. Again, doing this all at once, instead of piecemeal as you’re trying to populate your site, is much less headache-inducing. By the time your content is online, you should be focusing on making sure the site works, not what the dimensions of this piece was, or what the name of that review author was, etc. It’s much easier to do this in a word processing app and import quality content, than fiddle around later after you’ve uploaded it. Should the work be organized by year or theme? Creating a site map will help you decide what content you’ll need, which you’ll prepare next.Įdit text content, such as a statement, CV and captions, in Word or Google docs. Artists are so close to their art, it’s helpful to consider the audiences’ perspective in how the art is presented. This way, you’ll document what content you want to feature. The first step is to prepare a site map and wireframe. It’s a lot of work, so take it step by step. The notes are based on working as a graphic designer, designing and coding HTML/CSS sites, being married to an interface designer and noticing sites I like or don’t, and informally polling curators and artists.Ī lot of artists are overwhelmed by the process of creating a site. I’ve been thinking about this lately, as I will be taking advantage of the holiday season to make headway on a new website design. Unsolicited advice and unapologetic opinions for creating or updating your artist’s website.
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